How everything started
The chance realisation that vibrations influence biological systems Bruno Nuyttens – the founder of hhp – has always had a close relationship with his father. So when his dad started suffering from chronic back pain more than a decade ago, Bruno had only one thing in mind: to help free his father from this incapacitating condition.
This is when Bruno came across a massage mattress at a fair in Germany. The mattress itself was fairly undeveloped and basic, but it incorporated one of the founding principles on which all subsequent hhp products have been based: mechanically induced vibrations. Intrigued by the supposed benefits of this simple device, Bruno decided to test it on his father in an attempt to alleviate his suffering. After a series of sessions on the mattress, his father’s condition improved noticeably. The pain gradually subsided until it finally disappeared completely!
Turning a dream into
This unexpected outcome was the one event that lead to Bruno’s newfound mission in life – he pledged to help as many people as possible in the alleviation of their suffering, assisting them to regain a measure of hope, and improve their quality of life.
Ever since that day, Bruno has put all his energy into developing products inspired by this Biophysical principle. This is how hhp has developed a range of professional devices, tools and services that empower people to ease their mild disabilities and chronic conditions. Our mission from the start has not just been constrained to the development of pain relieving products; instead,our ambition has been more holistic, associating the benefits of technology with a complete philosophy around health that finds its source in the concept of self-care.
Intense product engineering and scientific research
The real challenge in the early days of hhp was to turn a simple massage mattress into a fully compliant, high-quality medical grade product. To overcome this challenge, we carried out the development phase in close collaboration with scientists, university departments and physicians, based on the remarkable advances that have been made in the field of Biophysics.
The resulting technology has been trademarked as “ Andullation®”.
The secret of Andullation® lies in the combined effect of mechanically induced vibrations and infrared light to stimulate cell metabolism and enhance regeneration processes. Andullation® has a particularly positive effect on the human body, and can be used to help alleviate pain. This unique technology has undergone many different rounds of clinical studies. We’ve also carried out in vitro and in vivo research projects to develop innovative treatment strategies on the basis of Andullation® technology, and we’ve done this through the support of the International Association for Andullation® Technology (IAAT), which initiates, coordinates and monitors these activities.
Development of our product range
Andullation® is a unique technology that can be engineered into different types of devices to suit many different needs and requirements. Each item in our professional range has gone through many different rounds of product development, and our range itself has expanded significantly in recent years. The range includes the ANDUBALANCE®, which brings a radical new approach to medical problems associated with water retention and weight control. It also includes the ANDUBED®, which sees Andullation® being applied for the first time to facilitate relaxation and rest, bringing about a genuine revolution for all those suffering from stress and sleep disorders.
The ANDUFLEX®® is the latest addition to our self-care range, and reflects the need expressed by many of our customers for a more versatile and compact Andullation® device. The ANDUFLEX® can be applied to the forearms, thighs and a variety of different leg muscles, and is proving to be a huge success with active people who want to stay fit.
Future product development and value-added services
hhp concept stores
An important milestone in our history has been the opening of our first concept stores in Antwerp (Belgium) and Istanbul. These stores have been conceived as unique environments with space to relax and test our complete product range in peace. They’ll also give customers an opportunity to share their needs with our professional health coaches, and also learn more about our brand philosophy, Andullation® technology and our many value-added services, such as our affordable programme of cures. With the success of both these stores, we’ll be opening new concept stores in major cities around the world in the near future.
Gradual expansion of our international network
Patients with mild disabilities or chronic diseases across Europe are increasingly enthusiastic about the way our products and services help them to manage their health and improve the quality of their lives. After a rapid phase of expansion in Western Europe, and in particular Belgium, the Netherlands, Germany, France, Spain and the United Kingdom, further branch openings will follow soon in North and South America.
With the gradual expansion of our international network, we’ve set out to further expand our partnerships with physiotherapists and other healthcare professionals. In all of these markets, regular health events are organized in local centres or physiotherapist practices. This gives people an opportunity to test our products and services first-hand, and is crucial to hhp because we never stop being amazed by how positively some patients can respond to the effects of Andullation® after just a single session.